The WHAT question (SOAPS):
In order to get us started for project 2, we are going to tackle some invention/brainstorming together as a class. Then we are going to practice working with the first major question you have to cover in your assignment.
FIRST:
- Find one advertisement (print or video) from a corporation looking to sell a product or a service.
- Find one advertisement (print or video) from a non-profit, charity, or government entity looking to persuade you to get involved, start doing something, stop doing something, or change how you do something.
- Provide us the link for both
SECOND:
- Rhetorically break down the WHAT question for each of your examples. These will be full, researched sections in your project, just keep them brief for this exercise so we can get a feel for the question together.
- SOAPS:
- Speaker: Who made this text? What can you find out about the company, their history, their past ad campaigns, who they are, what they value, etc. Who is speaking in the ad?
- Occasion: What is the historical context around this text? When was it made? When and where was it distributed? What was its creation in response to?
- Audience: Who is the text’s intended audience? Who might be the (either intended or unintended) secondary or tertiary audiences?
- Purpose: Why was this text made? Is the audience supposed to buy something? Show loyalty to something? Start doing something? Stop doing something? Change how they do something? What’s the overall goal of the text?
- Subject: what is actually happening in the text? In other words, summarize it. What’s the action of the commercial? What’s the visual in the ad?
WRITING IS A PROCESS 
Funny Walmart Star Wars Commercials 2015
Speaker: Walmart is the sponsor of the commercials. Walmart is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores and grocery stores. They were founded in 1962 by Sam Walton. The speakers in the ads are fathers, mothers, sons, daughters, and a grandfather.
Occasion: The ads were published in Sep 2015, at the time that the new Star Wars movie was being promoted. It was distributed on TV commercials and YouTube. It was in response to advertising for the Star Wars saga, showing how the older generation of parents and grandparents can share the themes of the movie with their kids, a new generation of Star Wars fans.
Audience: The text’s intended audience is children, to buy toys and Star Wars products. The secondary and tertiary audiences are the parents and grandparents, who share the love of Star Wars.
Purpose: The text was made to sell toys and Star Wars products to kids, sponsored by Walmart. The other company that profits is Disney, since they bought the rights to the Star Wars movies. The overall goal for the text is humorous, and meant to show the bonding of one generation to the next by sharing the enjoyment of the films.
Subject: The scenes show fathers presenting their sons with red light sabers and trying to explain the theme of Star Wars. The kids do not quite understand at first. Another scene shows models of spaceships and the grandfather is teaching his grandson about the Jedi masters. Another scene shows father and son playing Star Wars video games. One funny scene shows a mother and daughter doing yoga, as the mother explains the Force is all around them. Another funny scene is a mother teaching her daughter that princesses do not need to wait for the men to save them. The little girl has her hair styled like Princess Leia. The ads take place in family homes.
“Most Shocking Second a Day Video”
Speaker: The speaker is the nonprofit aid agency Save the Children. It is an international non-governmental organization that promotes children’s rights, provides relief and helps support children in developing countries. Founded: April 15, 1919, London, United Kingdom. The person speaking in the ad is a little British girl, about 9 years old.
Occasion: The ad was published 5 Mar 2014. The historical setting is a modern day neighborhood in the Britain. It was distributed as a TV commercial and on YouTube. This was in response to the war in Syria and the refugee crisis.
Audience: The intended audience was the public in England, and distributed worldwide. It had a huge emotional impact and has over 52,608,181 views. “Just because it isn’t happening here, doesn’t mean it isn’t happening.” A young girl’s life gets turned upside-down a tragic second a day video.
Purpose: The text was made to create an awareness of the suffering of children in war zones. The audience is supposed to donate money to help fund the charity. They receive 100% of the donation. The public is shown prompts that can be clicked to support the children in Syria. The overall goal of the story is to make the public associate the horrors of war, if it came into their own neighborhood. It is to generate support for the refugee crisis. This is what war does to children. Websites are added to find out more information.
Subject: They start by showing a second a day video, which was popular for families to make to show the growth of kids. The scene shows a birthday party singing “Happy birthday” to a cute little girl, with blue eyes, freckles, short brown hair. The scenes switch quickly showing the progression of the story: news on TV, live ammunition, newspaper headline declaring martial law, airstrikes, “what’s happening?”, taking medicine, bombing, scared, smoke, gas mask, hair falling out, eating apples from forest, running, scared, detention center, military, separation from father, PTSD, hospital, small birthday with mom, 1 candle in a pie tin, no more smiles, fear. At the end of the video, her mom sings her “Happy Birthday.”
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• Speaker: Who made this text? What can you find out about the company, their history, their past ad campaigns, who they are, what they value, etc. Who is speaking in the ad?
Apple company made this image. I assume they value money for their because they’re a company. The founder is Steve Jobs. Since 1976. Their past ads are the “Think Different” phrase, with the apple symbol. In this ad, the company is speaking to their consumers.
• Occasion: What is the historical context around this text? When was it made? When and where was it distributed? What was its creation in response to?
I’m not sure when this ad was made because I just googled “Apple ad 2016” So I assume it was recent. Recently the arguments of gay marriage has been around and I think it’s encouraging gay rights because of the colors used in this ad.
• Audience: Who is the text’s intended audience? Who might be the (either intended or unintended) secondary or tertiary audiences?
I think this ad was made for the LGBT community because of the color usage of the ad.
• Purpose: Why was this text made? Is the audience supposed to buy something? Show loyalty to something? Start doing something? Stop doing something? Change how they do something? What’s the overall goal of the text?
I feel like their overall goal is to try to sell their Apple TV’s and doing this by trying to get on everyones good side, showing that they aren’t homophobic and they’re for the LGBT community.
• Subject: what is actually happening in the text? In other words, summarize it. What’s the action of the commercial? What’s the visual in the ad?
Basically it has the apple logo and TV right in the middle, with the black and white lines on TV colored in as the LGBT flag colors.
Speaker: Who made this text? What can you find out about the company, their history, their past ad campaigns, who they are, what they value, etc. Who is speaking in the ad?
The PETA organization made this ad. It stands for People for the Ethical Treatment of Animals. It was founded in 1980. They value animal lives.
• Occasion: What is the historical context around this text? When was it made? When and where was it distributed? What was its creation in response to?
I dont know when this ad was made. It was made to save animals.
• Audience: Who is the text’s intended audience? Who might be the (either intended or unintended) secondary or tertiary audiences?
In my opinion their ads are meant for people who like to kill animals or mistreat them, but based on this ad, it’s mainly for men. This ad has a half naked woman on it, trying to catch the attention of men to get them to donate.
• Purpose: Why was this text made? Is the audience supposed to buy something? Show loyalty to something? Start doing something? Stop doing something? Change how they do something? What’s the overall goal of the text?
The overall goal of this text is to illustrate that all animals have the same body parts as humans, they’re trying to get us to sympathize for mistreatment of animals.
• Subject: what is actually happening in the text? In other words, summarize it. What’s the action of the commercial? What’s the visual in the ad?
The ad has a half naked woman on it, with her body parts labeled to show the same parts in an animals. We wouldn’t eat another human, so it says “Go vegetarian” to convince their audience to stop eating animals.
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Speaker: Who made this text? What can you find out about the company, their history, their past ad campaigns, who they are, what they value, etc. Who is speaking in the ad?
Mini Cooper USA is the sponsor of the commercial/advertisement. The company was founded in December 1947 by Charles Cooper and his son John Cooper. The speakers in the ad includes a diverse group of characters which states that they value their different kinds of consumers.
Occasion: What is the historical context around this text? When was it made? When and where was it distributed? What was its creation in response to?
This as was published in January 2016 to promote their new ad from their Defy Labels series. This advertisement was distributed as a TV commercial during the Super Bowl 50. This was a response to last year’s Nationwide ad, prioritizing safety.
Audience: Who is the text’s intended audience? Who might be the (either intended or unintended) secondary or tertiary aundiences?
The text’s intended audience is could be those consumers who currently owns or who’s driven the car, and/or who are loyal to the brand. Audiences can also include anybody in generally considering it was televised during the Super Bowl 50.
Purpose: Why was this text made? Is the audience supposed to buy something? Show loyalty to something? Start doing something? Stop doing something? Change how they do something? What’s the overall goal of the text?
The text was made to promote the new Mini Cooper to their already existing consumers and it was made to promote it towards those who are looking/thinking of purchasing a new car.
Subject: What is actually happening in the text? In other words, summarize it. What’s the action of the commercial? What’s the visual in the ad?
The advertisement shows and tells us that just about anyone can drive the Mini Clubman Wagon. It presents the car it self, the variety of colors it comes with along with a diverse group of celebrities that are categorized; chick, gay, short man. Meaning it doesn’t mind what you are, you are capable of driving it.
MINI Clubman Wagon ad:
Speaker: Who made this text? What can you find out about the company, their history, their past ad campaigns, who they are, what they value, etc. Who is speaking in the ad?
This text was made by the Lokai company founded by Steven Izen in 2013. The company is a source to inspire others to stay hopeful and to remain humble. The company was also made in dedication to giving back to its community through a variety of charitable alliances. 10% of the net profit will go towards charities.
Occasion: What is the historical context around this text? When was it made? When and where was it distributed? What was its creation in response to?
For this assignment, it will be based off of the breast cancer charity alliance for Susan G. Komen who was diagnosed with breast cancer. I believe it was made in 2015. The pink lokai bracelet was distributed through commercials as well as stores where you can purchase them directly. The creation of the pink lokai bracelet was in response to help and cure those who are diagnosed with breast cancer like Susan herself.
Audience: Who is the text’s intended audience? Who might be the (either intended or unintended) secondary or tertiary audiences?
The intended audience is basically anybody and everyone; kids, teens, adults. Like myself for example.
Purpose: Why was this text made? Is the audience supposed to buy something? Show loyalty to something? Start doing something? Stop doing something? Change how they do something? What’s the overall goal of the text?
The text was made to promote the pink bracelet that symbolizes breast cancer and from its net profit, ten percent will be going towards those alliances sponsored by it.
Subject: What is actually happening in the text? In other words, summarize it. What’s the action of the commercial? What’s the visual in the ad?
This website is directly dedicated to Susan G. Komen. The theme of the page is pink which is the color symbol for her illness. And the website shows a picture header but i can’t assume if that’s really Susan. It provides information about herself and how it will benefit her.
Pink Lokai Ad:
http://ww5.komen.org/lokai/
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1: Intel TV Commercial, ‘Experience the Lady Gaga + Intel Collaboration’
http://www.ispot.tv/ad/AqEQ/intel-collaboration-featuring-lady-gaga
Speaker: Intel was the one who made this text. I think the House of Gaga was also apart of this commercial. Intel is a technology company and they are known for their processors, but they have other devices and technology. The House of Gaga is the personal creative team of Lady Gaga. In the ad Lady Gaga is speaking.
Occasion: I’m not sure when this commercial was created, but it was aired during the 58th Annual Grammy Awards. It’s creation was in response to music and technology.
Audience: I think that the intended audience are music people or artist.
Purpose: This commercial was made for the audience to use/ buy intel products. The goal is to show how “working together to pursue ideas, you can change the future and it can be magical”.
Subject: In the text Lady Gaga is speaking telling the audience about the innovativeness of Intel and how working with intel products can create an amazing performance. The Intel products are also being shown how they are used when creating her performance for the 2016 Grammys.
2: The Real Cost Commercial: “Stay in Control”
Speaker: The U.S. Food and Drug Administration is the one who created the commercial. They have a campaign by the FDA’s Center for Tobacco Products. Their goal is to decrease the amount of teens who start smoking so that they can prevent them from being smokers.
Occasion: I have seen this commercial on television, but I am not sure when it was published. However, it was published on Youtube by The Real Cost Campaign and it was published on October 31, 2014.
Audience: The intended audience was teens and probably other consumers of all ages who are think about smoking, but the commercial was like a warning to what will happen if you were to start smoking.
Purpose: This commercial was made to prevent teens from smoking. It could also be an ad or warning for parents or guardians to stop smoking to prevent their children from smoking in the future.
Subject: In the commercial there is a girl who’s practically signing a contract to smoking and losing part of her freedom because of smoking and the narrator is saying “don’t let tobacco control you”. The visual is a girl going away from her friend at a restaurant and her sitting by herself with the contract looking paper that rolls up into a cigarette.
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Speaker:
Pizza Hut Inc. made this text. Pizza Hut Inc. is an American restaurant chain and international franchise, known for pizza and side dishes. In the ad, the person speaking is a girl that works in Pizza Hut.
Occasion:
This ad was published in February 2016 to promote their stuffed garlic knots, something for everyone. This creation was in response to a ready to go food.
Audience:
The intended audience for this was people who buys food that is ready to eat and who loves pizza.
Purpose:
This commercial was made for audience to buy Pizza Hut’s stuffed garlic knots. The overall goal of the text was to get everyone to buy “Pizza Hut Stuffed Garlic Knots” pizza for $12.99 large topping.
Subject:
In this text, two families are going to have dinner and one of the family was rushing for dinner. Pizza Hut’s Stuffed Garlic Knots made it easy to feed the family for their appetizer. Pizza Hut’s new ready to eat pizza made it easy for the family to have dinner because they can just order the pizza and it’s ready to eat.
Speaker:
BCSPCA made this text. This company is a not-for-profit organization dedicated to protecting and enhancing the quality of life for domestic, farm and wild animals in British Columbia. The person speaking in the ad is Sarah McLachlan.
Occasion:
This ad was published a very long time ago. It was probably about 2005 when it was published. This creation was in response to people who loves animals and to protect and enhance the quality of life for domestic farm and wild animals.
Audience:
This text’s intended audience was animal lovers and who is willing to protect animals.
Purpose:
This text was made so that we could help those animals in need. The overall goal of this text was to protect and enhance the life of animals. And to inspire society to create a world in which all animals enjoy freedoms.
Subject:
In the text, Sarah McLachlan was trying to convince people out there to protect animals and to have their freedom as an animal. The visual in the ad was those animals who are abused or the ones that looked very sad who were rescued.
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***This ad was for the nonprofit example.***
*I forgot to remove the skittles ad…
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Speaker: Nature Republic is the maker of this video. Nature Republic is an international South Korean beauty product store. The company was established in March 2009. As the name says it all, their products utilize natural chemicals. The speaker in this commercial is the famous male kpop band EXO-K.
Occasion:This commercial was made in July 30th, 2014. It was distributed in Korea, AND on the local broadcast stations here in Hawaii such as KBFD, KBS, KFIVE, etc. This commercial was in response to promote beauty products from Korea.
Audience: Since EXO-K is the face of Nature Republic, I imagined this commercial would target teens and young adults who have issues with dirty pores and sebum.
Purpose: The purpose of this commercial was to sell Nature Republic’s, at the time, newest product, Bamboo Charcoal Nose and T-Zone Pack.
Subject: In this commercial, EXO gives you different scenarios of when people are looking at you. It is more centered to when dealt with romantic scenarios. Just like how the commercial says, “when hugging, teasing, gazing, smiling, kissing, everyone is always watching”. As in, everyone is always seeing your face. The visual aid in this video was the pore strips and mask to help peel sebum and reduce pore sizes.
Nature Repulic’s EXO Charcoal Nose and T-zone pack Commercial:
Speaker: NCI Thailand made this commercial. NCI stands for the National Cancer Institute, a cancer research center that was established in December 10, 1968. The speaker in this commercial is in the POV of the cancer patient.
Occasion: I’m not sure when this commercial was published. I’ve seen this commercial on the Hawaii local broadcast TV stations as well. This creation was in response to cancer research.
Audience: Targeted audience was towards those who are fortunate enough to be healthy and living without cancer. Also, the unintended audience could be to those who are in the same position as these sisters?
Purpose: Although this commercial was advertising to donate hair for cancer patients, I feel the main purpose was to pull heart strings to family members who don’t have the best relationships with each other. To fix and appreciate your siblings, or any family member because you never know what tomorrow will bring. Mend the broken patches now before it’s too late.
Subject: in this commercial it is in the POV of the cancer patient. She begins her story where she hates her sister who always mistreats her ever since they were little. The video then progresses to when she confesses to her sister out of frustration that she wished she could live without her thinking life would be easier on her. However, the unexpected happened and she ends up getting cancer. She then begins to say that, her POV of her sister has changed. Their relationships have improved and her sister gave her that extra strength to fight cancer back.
NCI commercial:
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SPEAKER: Apple Inc. has had many notable advertisements The “1984” Super Bowl commercial, 1990s “Think Different” campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi. While the advertisements have been mostly successful, they have also been met with controversy with artists and corporations. Apple’s advertising has come under criticism for allegedly copying other creative works
OCCASION: “1984” is a television commercial which introduced the Apple Macintosh personal computer. It was aired only twice on American television, first in 10 local outlets on December 31, 1983, so that the advertisement qualified for 1983 advertising awards. Its second televised airing, and only national airing, was on January 22, 1984, during a break in the third quarter of Super Bowl XVIII.
AUDIENCE: I believe the intended audience was anyone and everyone because of its high profile broadcast during Super Bowl XVIII.
PURPOSE: In 1983, Steve Jobs read the following before showing a preview of the commercial: “It is now 1984. It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers initially welcoming IBM with open arms now fear an IBM dominated and controlled future. They are increasingly turning back to Apple as the only force that can ensure their future freedom. IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple. Was George Orwell right about 1984?”
SUBJECT: The action of the commercial a strategic market campaign based on the book “1984” It suggest that consumers are dominated the figurative totalitarian force that is IBM. And that Apple is the answer to a better future.
http://assets.fontsinuse.com/static/use-media-items/27/26173/full-2800×1460/56701a6e/Truth-Finish-it-video.png?resolution=0
SPEAKER: The “truth” campaign is produced and funded by the American Legacy Foundation, a public health nonprofit organization established in 1999 under the Master Settlement Agreement between U.S. tobacco companies. “truth” produces television and online content to promote anti-tobacco messages. In August 2014, “truth” launched “Finish It,” a campaign encouraging youth to be the generation that ends smoking.
OCCASION: In August 2014, “truth” launched the “Finish It” campaign targeting the next generation of U.S. youth aged 15–21. Along with a revamped campaign design, web presence, and series of ads, Finish It embraces the theme that todays youth be the generation that ends smoking for good. Finish It was developed to suit this generation’s desire to be agents of social change. The campaign aims to empower the 91 percent of teenage nonsmokers, and the 9 percent of teen smokers, to take an active role in ending the tobacco epidemic.
AUDIENCE: The intended audience for this campaign are todays youth. Secondary audiences could be the next generation of youth. If generation 1 advances towards eliminating smoking as a habit generation 2 would likely have an increased percentage of non smokers.
PURPOSE: This campaign was made to deter the youth from smoking.
SUBJECT: The ads are attempting to find a sort of common ground with the youth. This serves as a delivery mechanism which will send the message that smoking probably isn’t the wisest of choices. Younger people tend to participate / take interest in the same trends. “Finish It” Is the American Legacy Foundations campaign speech announced by their youthful candidates.
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__________________________
SECOND
Speaker:
The speaker we seen in the commercial is Sarah Mclarchin. However the main speaker of the commercial is the ASPCA. The ASPCA stands for the American Society for the Prevention of Cruelty to Animals. It is a non-profit organization dedicated to preventing cruelty towards animals.
Occasion:
The commercial was televising during 2005 and has still carried on until the current time period.
Audience:
The main audience is for those with loving hearts towards animals.
Purpose:
The main purpose for this commercial was to promote that we need to or at least have the drive to save an animal from this sadden enclosure.
Subject:
In this commercial, a slide show appears with slow motion videos and pictures of animals behind cages. Not only that, but a heart aching song that’s causes the audience to feel guilty for wanting to change the channel (at least for me it does).
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Speaker: This text was made by Heinz. They were founded in 1869. They value being the top ranked food processing company. Their ad campaigns seem fairly consistent, I did however find a 1987 ad targeting single men and featuring Matt Le Blanc. The speakers are clichéd American family members.
Occasion: This was a 2016 super bowl commercial, aired on live television.
Audience: Children and parents in families. People at superbowl parties serving food.
Purpose: This text was made to convince an audience to buy and use Heinz brand condiments/products.
Subject: This commercial appeals to human emotions. Using bad finger/Harry N song lyric without you to establish dependence/need, a hot dog needs ketchup, a family needs a dog, therefore you can’t live/your family is incomplete without Heinz products. Also using wiener dogs in hot dog costumes and people in condiment costumes is funny, and appeals to the children. The guy stroking his beard and the wheat dropping from the other guys mouth appeals to the men. The closeup with the kid and the dog licking the parents faces is cute and appeals to the women.
Speaker: This text was made by Pilion Trust Company. A charity program.
Occasion: This was made in 2014 on a busy street in London.
Audience: Working adults.
Purpose: The purpose of this was to convince people to give to charity.
Subject: It’s using an unorthodox shock method to gain attention. Then it appeals to emotion and has a little of a logical element. It is telling people that they do care about the poor, enough to argue with a stranger on the street, then guilts you into caring enough to donate, by showing the help the poor person being ignored.
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Speaker: The sponsor of this ad is the Hyundai Motor Company. The company, originally founded in South Korea, was established in 1967 by Chung Ju-Yung and has grown to have more than two dozen subsidiaries and affiliates. There are multiple manufacturing bases in several other countries, and the vehicles are sold worldwide. The speaker in the commercial is a narrator.
Occasion: The ad was published around February 2016. It was one of the many commercials that were being shown during the super bowl. This ad was in response to the new Hyundai that came out this year.
Audience: The intended audience for the commercial is adults with high school and college aged kids that need a car. The commercial could also be intended for people that need a new car because they tend to get into accidents.
Purpose: The purpose of this ad is to convince people that they need a car that can stop automatically. This should help to prevent accidents like shown in the commercial. The overall goal of the commercial is to show why people should buy this car with a new feature.
Subject: In the video it shows a dad that continuously saves his son from causing harm to himself. During the next part it shows a car that stops before hitting the car backing out in front of it because the son stopped paying attention. The commercial goes on to say that the car feature is there to do what the dad had been doing all along.
Subject: This commercial was made by the Extra Mile Education Foundation. The organization is for helping urban children and their families obtain an education from pre-k through eighth grade. It was founded by Bishop Donald Wuerl in 1990 when he told corporate leaders in Pittsburgh about how many schools in rundown neighborhoods were at risk of closing even though the kids in the school had good results. Coach Mike Tomillin is the person speaking in the video.
Occasion: The commercial was published in October 2012. It was published on YouTube in order to draw attention to the foundation and its cause.
Audience: The intended audience is people living in Pittsburgh that want to help these kids get a better education. The commercial could also be targeting people that believe they can help kids receive a better education if they help this organization.
Purpose: This commercial was made in order to draw attention to the problem of kids not receiving education in tough neighborhoods because there is not enough funding. The commercial is trying to convince the audience to donate money to the foundation to help the kids get a better education.
Subject: In the commercial it starts out showing the coach in a suit explaining what the Extra Mile Education Foundation is. He starts walking to the left and children playing on a playground can be seen in the background. The ad is trying to show who the money would be helping because it is easy to tell all the kids go to the same school because of the uniform.
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Wilem Viloria
Team Fortress 2: Mac Update
Speaker:
The speaker is the Valve Corporation, known for making video games such as Portal and Half-Life. In the Ad there isn’t any “talking” persay, as most of the message is being brought out by action.
Occassion:
The ad was released back in June 2010, when Team Fortress 2 was still priced at around $10.00. It was advertising the release of the game on multiple platforms, and took a bite out of the “Mac vs PC” rivalry. The update offered new ingame content, such as cosmetic items and training levels.
Audience:
The ad was primarily aimed at players who wanted to play the game, but did not own a Windows computer. It was also aimed at players who already own the game because the update featured new ingame content as well.
Purpose:
The purpose was to advertise Team Fortress 2’s multi-platform availability. The Update released new training levels, cosmetic and weapon items ingame.
Subject:
The subject is the war in TF2. RED team observes BLU team and discovers them wearing Apple earbuds and listening to the TF2 Theme music.
The Real Cost Commercial: Science Class
Speaker:
The speaker is “The Real Cost” campaign, funded by the FDA’s Center for Tobacco Products. they are known for running various commercials against the usage of cigarettes.
Occasion:
I believe that the “occasion” is a rejuvenated attempt at getting teenagers to stop smoking, as it’s been a problem for quite some time.
Audience:
The intended audience is teenagers and high schoolers.
Purpose:
I believe the purpose is to warn teens the use of tobacco and providing links to scientific data on such things.
Subject:
The subject is a high school science class. The teacher is going over the characteristics of a cigarette on a table, which is personified as an grotesque creature. A student tries to warn the teacher that the creature is awake, before it lunges out at the class.
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Speaker: Heineken is a Dutch brewing company from Amsterdam, Netherlands. The majority of their ad campaigns revolve around adventure and excitement with some commercials focusing on humor.
Occasion: This commercial was created in 2015 prior to the release of the new James Bond movie.
Audience: The intended audience would be for both of-age and underage even though this is a commercial for beer.
Purpose: This commercial is supposed to draw interest in the beverage as well as the movie. Four bottles of Heineken do not appear until later in the commercial, so they draw the audience in with James Bond and then link the two separate entities together.
Subject: The visual in the ad is a normal woman who ends up in one of James Bond’s escapades filled with adventure in an upscale environment. She helps James Bond get rid of a bad guy while carrying a tray of Heinekens.
Speaker: The Center for Disease Control and Prevention created this commercial. They are a federal agency created in 1946 with the purpose of protecting public health and safety. Their past ad campaigns have this same theme, a case example (typically extreme) that shows what can happen if you perform a certain action.
Occasion: I think it was made in 2012, and broadcast nationally on major television stations.
Audience: The intended audience is for younger generations, but it could also be for anyone who smokes or is thinking of trying smoking.
Purpose: The overall goal of this text is to show what can happen if you smoke cigarettes. This commercial is trying to frighten people in order to get them not to smoke cigarettes or to quit.
Subject: In this commercial they introduce us to Terrie who gives us tips on how to get ready in the morning. She has a hole in her throat which she covers in order to talk and releases in order to breathe. She tells us to first put on your dentures and then your wig. Finally, a hands-free device that plugs the hole in her throat which she covers up with a scarf.
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Toyota USA Advertisement:
Speaker: The company Toyota created this Advertisement in Hoping to Introduce the New Toyota Prius.
Occasion: New Year Release (2016) – Drive the new 2016 Prius for the New Year.
Audience:People interested in purchasing a new car or upgrading to a newer car. Especially individuals who believe in the Toyota Logo.
Purpose: To inform viewers (Potential customers)
about what the 2016 Toyota Prius has to offer and why they should buy it.
Subject: In the video 4 guys ride in the the new 2016 Prius running away from a crime. Toyota is trying to show how efficient and easy it is to drive the 2016 Prius. (fast)
Feed The Children Advertisement:
Speaker: Children across America who is struggling with hunger because of the lack of food they don’t have. / Feed the Children company.
Occasion: Distributed on social media sites across America. Spreading Awareness that the month October is “Hunger Awareness Month”
Audience: Viewers across America who might be able to support the cause of Child Hunger. Possible donators to there charity.
Purpose: The purpose of this advertisement is to raise awareness about how children across America are starving and that theres something you could do about it.
Subject: Children are telling you how they are hungry & how it’s sad that they don’t have food knowing someone else does.
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Speaker: The company that made this advertisement is Covergirl. In their past and even recent advertisements they had celebrities represent their products, as they call themselves “Easy, Breezy, Beautiful, Covergirl.” Their value is to bring beauty out of people and confidence. The speaker in this specific ad is Taylor Swift.
Occasion: This ad was first published at 2011 when Taylor Swift raised to fame and the new nature luxe silk foundation came out. Advertising in places such as magazines and websites.
Audience: The direct audience is towards a lot of Taylor Swift fans but also young girls who are interested in a flawless foundations. It could also be for older women who wants to have flawless young skin like Taylor Swift.
Purpose: The advertisement focuses on selling their new foundation to young girls or women. Promoting a new product that will cover up any blemishes that will make your skin look flawless.
Speaker: The speaker is directed from a campaign called Stand For Trees. The campaign helps protect trees and deforestation. The poet in the video is a guy named Prince EA, helping to spread the word of the destruction we humans have done on this Earth.
Occasion: This video was posted on November 24, 2015 and blew up all over social media. The video was posted on YouTube with over 500,000 views and on Facebook with over 11 million views.
Audience: The video was focused to us, humankind. That destroyed this Earth bit by bit, that in just 3 seconds of the 24 hour life span of Earth we have done such heavy damage. From pollution to deforestation.
Purpose: The video gives a visualization of how much destruction we humans have done to the Earth and we’ve only existed here for a short period of time. It was made to cause awareness that we need to care and we need to take care of the Earth, that it is not global warming or environmental destruction. The cause of all these destructions is us.
Subject: The poet points out the Earth’s life span to human species life span on Earth is only 3 seconds and in those 3 seconds we caused so much destruction. That we caused so much pollution, extinction of animals, the cutting down of trees, ect. If we act now and not be so selfish then we have time to save the Earth. Then maybe, just maybe we’ll make it to the “fourth second.”
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Speaker: Who made this text? What can you find out about the company, their history, their past ad campaigns, who they are, what they value, etc. Who is speaking in the ad?
– The Frito Lay Company made this text. This company was founded in 1961 by C.E Doolin and Hermin W. Lay who opened up a potato chip business in 1932. They partnered with the Frito Lay company in 1945 and from there launched many types of snack foods such as Ruffles, Cheetos, Tostitos, and Smart Pop. Today, Frito Lay continue to be America’s favorite snacks. They are also taking environmental-friendly techniques by reusing and recycling their products. The speakers in this ad are the nurse, the woman, and her husband
Occasion: What is the historical context around this text? When was it made? When and where was it distributed? What was its creation in response to?
– Historical context is present-day in a typical modern hospital in an ultra sound room. It was made recently this year. It was distributed in the 2016 Superbowl. The creation was just for a fun laugh, but it was inspired by when the creator of this commercial Peter Carstairs and his wife were getting an ultrasound where everyone is supposed to be serious and have poise, be calm and collected. However, he thought of a fun crazy idea to incorporate Doritos into this scene.
Audience: Who is the text’s intended audience? Who might be the (either intended or unintended) secondary or tertiary audiences?
The intended audience is for Doritos lovers or just people who love chips. The secondary audiences might be people who have experienced an ultrasound reading or have been in hospitals and they want to have fun
Purpose: Why was this text made? Is the audience supposed to buy something? Show loyalty to something? Start doing something? Stop doing something? Change how they do something? What’s the overall goal of the text?
-This text was made so that people can obviously buy Doritos and entertain the audience by making them laugh. Apparently Doritos are so loved that even unborn babies crave them.
Subject: what is actually happening in the text? In other words, summarize it. What’s the action of the commercial? What’s the visual in the ad?
– It starts off as the nurse, a pregnant mother, and husband looking at an ultrasound. Although they are supposed to be serious, the husband randomly eats Doritos in the middle of the viewing. The wife says, “really? You’re eating Doritos during my ultrasound?” The baby in the ultrasound reaches for the Doritos that are in the husband’s hand. When the wife throws the chip out from his hands, the baby lunges out from the mom’s hole.
Speaker: Who made this text? What can you find out about the company, their history, their past ad campaigns, who they are, what they value, etc. Who is speaking in the ad?
-It was made by the National Highway Traffic Safety Administration. It was established by the Highway Safety Act of 1970 and is dedicated to achieving the highest standards of excellence in motor vehicle and highway safety. It works daily to help prevent crashes and their attendant costs, both human and financial. The speaker is an informative narrator that tells the audience to buckle up in a car.
Occasion: What is the historical context around this text? When was it made? When and where was it distributed? What was its creation in response to?
Historical context is modern day. It was made in 2015. It was distributed in March 2015. It was created in response to the thousands of car accidents that have occurred over the year.
Audience: Who is the text’s intended audience? Who might be the (either intended or unintended) secondary or tertiary audiences?
It’s intended audience is aimed at parents of children ages 8-14 to make sure their kids are consistently and properly wearing their seat belt every time the car is moving.
Purpose: Why was this text made? Is the audience supposed to buy something? Show loyalty to something? Start doing something? Stop doing something? Change how they do something? What’s the overall goal of the text?
This text was made to keep drivers and passengers safe on the road and to make sure that even though you might have distracting passengers it is your job as a driver to be responsible for their safety.
Subject: what is actually happening in the text? In other words, summarize it. What’s the action of the commercial? What’s the visual in the ad?
The setting is in a car with three distracting kids and two parents. Two boys are arguing over a bag of chips and one girl is playing music. The narrator comes in saying that even though the kids are causing racket, it is the driver’s responsibility to ensure the safety of the passengers. In the end, the mother in the passenger seat enforces the kids to buckle their seat belt.
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Beats by Dr. Dre
Speaker: Who made this text? What can you find out about the company, their history, their past ad campaigns, who they are, what they value, etc. Who is speaking in the ad?
Beats by Dr. Dre is an audio brand founded by Dr. Dre and Jimmy Iovine in 2006. They sell headphones, earphones, and speakers. Beats was acquired by Apple Inc. in July 2014. Many of their ads contain celebrities such as Pharrell Williams and Gwen Stefani. They value the listening experience a music lover has. Kendrick Lamar and Dr. Dre are both speakers in this text.
Occasion: What is the historical context around this text? When was it made? When and where was it distributed? What was its creation in response to?
This ad was released over 3 years ago, during the height of Kendrick Lamar’s career. Kendrick released an album, good kid, m.A.A.d. city, before the ad was made. The ad shows us the struggles Kendrick and Dr. Dre have when perfecting a song and how Beats influenced their listening experience.
Audience: Who is the text’s intended audience? Who might be the (either intended or unintended) secondary or tertiary audiences?
The ad’s intended audience are Kendrick Lamar fans. Secondary fans would be music lovers.
Purpose: Why was this text made? Is the audience supposed to buy something? Show loyalty to something? Start doing something? Stop doing something? Change how they do something? What’s the overall goal of the text?
This ad was made to promote Kendrick Lamar and Beats headphones and speakers. It is intended for the audience to buy Beats products to enhance their listening experiences in attempt to create the perfect song as would Dre and Kendrick.
Subject: what is actually happening in the text? In other words, summarize it. What’s the action of the commercial? What’s the visual in the ad?
In the beginning, we see Kendrick warming up while Dre mentions that its 3-4 in the morning. Kendrick struggles to get the words out using Beats headphones. Then we see Kendrick enter a barbershop sampling his music on Beats speakers. Dre, also shown using the speakers, calls Kendrick to tell him he’s figured out what was missing. In the end, Kendrick has succeeded to get the words out and then it cuts to the beats logo.
Partnership for Drug-Free Kids
Speaker: Who made this text? What can you find out about the company, their history, their past ad campaigns, who they are, what they value, etc. Who is speaking in the ad?
This ad was made by the organization Partnership for Drug-Free Kids, formally known as the Partnership for a Drug-Free America. This nonprofit organization focuses on teen drug abuse and addiction. They’re goal is to educate families on how to reduce the chances of teen drug abuse and addiction. The speaker in this ad is the narrator.
Occasion: What is the historical context around this text? When was it made? When and where was it distributed? What was its creation in response to?
This ad was released in 2015.
Audience: Who is the text’s intended audience? Who might be the (either intended or unintended) secondary or tertiary audiences?
The intended audience in the ad are parents. Secondary audience are teens.
Purpose: Why was this text made? Is the audience supposed to buy something? Show loyalty to something? Start doing something? Stop doing something? Change how they do something? What’s the overall goal of the text?
This ad was made to show that not everyone knows how to talk about the subject of drugs. The audience is influenced to go online and get information if they have no one to talk to about drugs. This ad is trying to get parents to go online if they think their teen is using drugs.
Subject: what is actually happening in the text? In other words, summarize it. What’s the action of the commercial? What’s the visual in the ad?
This ad shows two mothers on a stroll then one mom says that she found out about her son stealing his father’s prescription pain killers. The other mom responds with an awkward hug. The narrator then closes off the ad by saying, “most people don’t know what to say about drugs, but we do, visit us at drugfree.org.” And cue logo.
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R: I was getting ahead of myself and it was unorganized.
H: Have a better summary.
I need to add more research into Heinz and their history of campaigns. I also want to find out exactly where this did and did not air possibility of extending the audience past super bowl watchers. Need to cut down on purpose, it’s borrowing from future sections of the paper. Spend more time on the summary.
I’ve already started thinking about the How section, seems like there’s a lot going on as far as multimedia and techniques. I’m sort of lacking on the Logos/Ethos in comparison.
ideologies of family, food, and identity
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